FULL NAME: Messay Baye
EDUCATION: B.A. Degree in Development Management
COMPANY NAME: Diet House
STUDIO TITLE: Owner
FOUNDED: July 2010
WHAT IT DOES: preparing healthy diet foods for customers.
HQ: Bole Medhanealem
NUMBER OF EMPLOYEES: Ten
START UP CAPITAL: 240,000 birr
CURRENT CAPITAL: Constant
Reason for starting business: Seeing health ailments among my relatives and neighbors resulting from unhealthy food choices.
Biggest plus of ownership: Being happy with the fruition of my idea to help people with their diet choices.
Biggest strength: My confidence.
Biggest weakness: Taking decisions without analyzing their risks
Smartest move: Opening this business after leaving my government job despite my family’s objection.
Biggest Worry: Lack of skilled manner to help with the sensitive food diets.
Favorite task: Managing my employees.
Most challenging task: Managing my workers to be productive without hurting them psychologically.
First career: Woreda cabinet member.
Most interested in meeting: No one specific.
Most admired person: Prime Minister Meles Zenawi.
Stress reducer: Prayers and listening to spiritual music.
Favorite pass time: Frequenting cafes.
Favorite Book: ‘Anna’s Diaries’
Favorite destination: Bahir Dar
Favorite automobile: no car specifically
Favorite film: “Semayawi Feres”