FULL NAME: Alula Feseha
EDUCATION: 12th grade, I also have training in constructing bridges
COMPANY NAME: Alex Mobile
STUDIO TITLE: General Manager and Owner
FOUNDED: November, 2006
WHAT IT DOES: It sells and services mobile phones.
HQ: Around Megenagna and CMC
NUMBER OF EMPLOYEES: Four
START UP CAPITAL: 7,500 Birr
CURRENT CAPITAL: Growing
Reason for starting business: To do what I am interested in.
Biggest plus of ownership: Making profit that gives me financial confidence.
Biggest strength: Maintaining complex and sophisticated mobile phones.
Biggest weakness: None.
Smartest move: Learning the business and opening branches.
Biggest Worry: An increasing amount of mobile phones are coming from China and that makes getting spare parts a concern.
Favorite task: Unlocking phones and solving challenging software problems.
Most challenging task: Finding spare parts for Chinese phones.
Plan: Opening another branch and adding additional services such as fixing computers. I am also interested in mobile assembly plant.
First career: Metal Works.
Most interested in meeting: Would have liked to have met Steve Jobs
Most admired person: My elder brother.
Stress reducer: Making myself busy by working with customers.
Favorite pass time: Hanging out with friends.
Favorite Book: ‘Holy Bible’
Favorite destination: Awassa
Favorite automobile: Mercedes Benz
Favorite film: “Terminator 3”