FULL NAME: Ashenafi Desta
EDUCATION: BA in Computer Science
COMPANY NAME: Friends Poultry Farm
STUDIO TITLE: Manager
WHAT IT DOES: Produces chicken, animal feed and poultry cages
HQ: In front of theBritish Embassy
NUMBER OF EMPLOYEES: 37
START UP CAPITAL: 63,000 Birr
CURRENT CAPITAL: 1.5 million Birr
Reason for starting business: The quest for financial freedom.
Biggest plus of ownership: The desire to help ourselves and others too.
Biggest strength: I make business decisions based on knowledge.
Biggest weakness: Being unable to recognize the need for professional staff when I first established the business.
Smartest move: Producing a full package of poultry equipment.
Biggest Worry: The low level of public awareness regarding the importance of chicken related protein products.
Favorite task: Business.
Most challenging task: I can’t think of one right now.
Plan: To train as many people as possible so they can get involved in the poultry business.
First career: Technician.
Most interested in meeting: No one.
Most admired person: No one.
Stress reducer: Walking.
Favorite pass time: Spiritual activity.
Favorite Book: ‘Spiritual Freedom’ by Abune Shinoda, the patriarch of Egyptian Orthodox Church.
Favorite destination: Jerusalem.
Favorite automobile: I like any type of SUV’s.
Favorite film: I am not a movie lover.