Capital Ethiopia Newspaper

New cinema to open doors

T.Y. Shalom promotion, an Ethiopian private advertising agency is going to open a new cinema house “Shalom Cinema”. The opening of the new cinema was announced by the General Manager Tilahun Woldesenbet on June 21, 2012 at a press conference held at the cinema hall, located around Piazza, Tewodros roundabout.
The new cinema is a 400 seat single screen theater which is also accessible for persons with disabilities. The cinema will start screening new releases in HD (High Definition) technology and will also premier children’s movies on Saturday mornings. The owners of the Cinema hoped that they will start showing movies in 3D in the near future. 
The manager said that lack of movie theaters in Ethiopia means there are directors with movies that do not have a venue to screen them so he sees a gap in the market that Shalom can fill.
Tilahun added that the cinema has met government standards and that the three emergency exits will allow for easy escape in case of emergency. However the cinema house lacks enough parking space for its customers.
“In the future we would like to improve the standard of the cinema and open more venues in regional areas,” said Tilahun. “We are also planning to build a cafeteria and a park in our 2,000 square meter compound” he added.
T.Y. Shalom promotion agency has worked on more than 4,000 TV Commercials, documentaries and many other TV shows.