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Name: Mebratu Sisay
EDUCATION: MA in accounting and finance
Company name: Hamattan Wind Technology
Studio title: Managing Director
What it does: Manufacture and install wind driven turbines.
HQ: Wolo Sefer around Dire Dawa building.
Number of Employees: 15
Startup capital: 300,000 birr
Current capital: Growing
Reason for starting business: The technology is new in Ethiopia; we are the only company that manufactures it. In most factories, there is no proper ventilation system and that is not good for those who work in that atmosphere, I wanted to start this business so that I can bring this new technology here and improve the working conditions for people.
Biggest plus of ownership: Business makes me happy, owning my own business gives me satisfaction because it means I can provide employment opportunities for others; it also gives you a stable source of income.
Biggest strength: Confidence and commitment to my work.
Biggest weakness: I sometimes rush into decisions without looking at both the positives and negatives.
Biggest Worry: Before we had problems with counterfeited products and that was a worry but we have a way to control that now so we don’t worry about it anymore.
Favorite task: The marketing process is very interesting; it requires a certain talent I think.
Most challenging task: Again I would say the marketing process, especially at the beginning when we first started.
Plan: The ventilation system we install is pretty durable; so once we work with a company we won’t work with them again unless they do an expansion. Other than that we are thinking about producing ventilation systems for households and use wind driven turbines for production of electricity in rural areas.
First Career: I worked in finance.
Most admired person: I don’t want to mention names but there is somebody I admire.
Stress reducer: I like watching movies to relax.
Favorite past time: I like reading different research papers I find on the Internet.
Favorite Book: There are many, I like reading spy books.
Favorite Destination: : I like going anywhere that is secluded and where there isn’t anything except nature.
Favorite Automobile: RAV4
Favorite Film: Action suspense films.