Faffa unveils new products


Faffa Foods Share Company, a company that cashed in more than 15 million birr last year held a promotional event for one of its newest product, Saba powdered soy milk, with two different flavors on Thursday, 11 October, 2012 at the Sheraton Addis.
The event had representatives from Solae, an American based company that develops innovative soy technologies and ingredients for food and nutritional products, give presentations. Soy milk has about the same amount of protein as cow’s milk, though the amino acid profile differs. Natural soy milk contains little digestible calcium as it is bound to the bean’s pulp, which is insoluble in humans. To counter this, many manufacturers enrich their products with calcium carbonate.  Saba soy milk might be packaged in Ethiopia but the powdered milk in imported from one of the Solae branches based in Kenya. “Solae is the one who  provides  us with the powdered soy milk with the added vitamins and nutrients;  we do the packaging,” said Zeku Ebro, General Manager at Faffa Foods Share Company.
Faffa became the first company in Ethiopia to produce powdered soy milk at the end of last year. Soy is a very popular substitute for regular cow milk and contains  vegetable proteins which have the advantage  of preventing  the loss of calcium through the kidneys. It is known that a diet rich in animal and dairy protein creates a higher risk for osteoporosis (bone fracture). About 75 percent of the world population cannot tolerate lactose (sugar found in milk). Studies show that 75 percent of Africans and 90 percent of Asians have lactose intolerance and soy milk is free of lactose.
“Our company has been working with soy in developing different products since 2003; the soy bean is   nutritious and products from it can substitute meat, poultry and all dairy products. Soy milk is healthier with close to zero cholesterol,” explained John Odindo, Business Development Manager East Africa Region.
The newly introduced powder comes in vanilla and chocolate flavors. “Even though adults can also enjoy the flavored soy milk, the main consumer target is children. The vanilla flavored milk has added sugar in it, and in the future we can re-design the product with low sugar content if the market demands it so that people with diabetes can also use it,” stated John.
Fafa was privatized at a cost of more than 67 million birr to Petram Private Limited Company four years ago, a family owned company engaged in the import and distribution of merchandized goods which is currently turning its face toward manufacturing. The company stated that it is planning to export the new products to some African countries like Angola soon.