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Diageo, the new owners of the renowned Meta Abo Brewery, formally introduced on December 2nd the newly revamped and packaged Meta beer. Diageo said this new look which it expects to have a strong presence at bars and in the hands of its customers, positions Meta as the “Pride of Ethiopia” and reflects the valiant Ethiopian spirit.
Beyond the appeal of the new package, Meta says it has now created a clear differentiation between its Standard and Premium variants. The iconic assets of Meta Beer still remain as the new look proudly displays the Meta lion logo as well as the natural springs of Meta Abo Park.
Following the announcement of the revamped and packaged Meta beer, a music fest was held with the up and coming, new act Ethio-Rock Jano Band, a 10 piece quartet playing local and international music to the appreciative crowd in the millenium hall.