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Name: Metasebia Befirdu
Education: Certificate in Fashion Design from India 
Company name: Yemariam Fetil Design
Studio title: Owner and Designer
Founded: September, 2012

What it does:  All kinds of traditional clothes, production and sale
HQ: Gerji, around Imperial Hotel   
Number of Employees: Five

 

Startup capital:  30,000  birr
Current capital:   Growing

Reason for starting business: I have the passion for making traditional clothes, and of course to have my own business   
Biggest plus of ownership: You will be able to dedicate every minute you have and enjoy the fruits of your labour; to help others by offering jobs and to take time off whenever you want to be free
Biggest strength: I enjoy working; it might be because I am doing the job I love 
Biggest weakness: I lack the discipline for being formal and strict. This sometimes compromises what I want to do 
Biggest worry: You have several worries if you are here in Ethiopia. I see many poor people on the streets that might not eat even once a day. That distresses me very much, as I am not able to change everything, at least for now 
Favorite task: Sketching and creating new designs
Most challenging task: Sewing!  I sew but I’m not that perfect. I am working on excelling in it, though.
Plan:  I have a plan to industrialize the traditional clothes business. Our clothes are very beautiful. But I am worried about the strength. I am also interested in working on that
First Career: As a fashion designer for my own company, which I started right after my graduation   
Most interested in meeting: I don’t think I want to meet anyone right now
Most admired person: I admire everyone who is strong, kind and enduring; people who have confidence in themselves 
Stress reducer: Praying
Favorite past time: Going to church, being with family and hanging out with friends   
Favorite Book: Minduban the Amharic translation for ‘Les Miserables’, a book written in French by Victor Hugo 
Favorite Destination: I would love to go see famous places of the fashion industry, like Paris and Milan 
Favorite Automobile: Toyota V8
Favorite Film:  I don’t frequently watch movies; therefore, I don’t have one