Wilo plans assembly plant in Ethiopia

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Wilo S. E, a German firm based in the city of Dortmund and renowned for its water pumps, announced its plans to open a representative office in Ethiopia.
In the medium term, Wilo plans to open up a subsidiary company and an assembly plant in the country, to better service and acquaint its products.   
The company made its announcements during a meeting it held on February 17th at Intercontinental Hotel, where various representatives from governmental and non-governmental organizations were present.
Jean Olivia Fortia, Vice President Africa Division at Wilo, said the visit in Ethiopia to orient its products with potential clients was a part of a greater tour of African countries.  The firm stopped over in three West African nations, Cote d’Ivoire, Ghana and Nigeria, before its visit to Ethiopia.
Similar trips are also planned to other African countries after the Ethiopian stop, to Tanzania, Kenya and Zambia.
“In each African country in our tour, where we will also conduct strategic discussions, we have our country managers,” said Fortia, adding that the discussion was made with a view to expanding its reach by providing more efficient and quality services support to customers.
He also added that the positive side of the company is that it focuses on selling premium brand with a comprehensive solution and as such has received good market response in the countries he’s travelled to.
Wilo sells water pumps with powers ranging from 5 watts to 3.5 Mega Watts and can be used for heating, sewage, drainage, fire fighting and untreated water intake.
The company, which has had a presence in Ethiopia for the past year, expects to see significant growth because of big infrastructure projects currently undertaken in Ethiopia.
A senior expert at the Ministry of Agriculture (MoA) said Ethiopia’s needs for irrigation and water supply demand is increasing, especially with the ministry’s extensive works around Ethiopia.
He also said a national pump standard has been set and ratified, to streamline water pumps standards and counter the various degrees of difference in performance exhibited, mainly because of operation and service quality problems.
The standard was put in place with the help of representatives from the Ethiopian Standards Agency (ESA), the Ministry of Agriculture (MoA), the Addis Ababa University (AAU) and the Metal and Engineering Corporation (MeTEC).    
Wilo was founded in 1878 and produces water pumps for structures such as buildings, water management projects and industries and had a sales volume worth 1.2 billion Euros in 2012, less than 20 percent of the sales being on its home turf, Germany.
Wilo also has production facilities in thirteen countries including the United Kingdom (UK), France, South Korea, China and the United States of America (USA).