Lifan expansion going according to plan


Lifan Motors, registered in Ethiopia as Yangfan Motors, is consolidating its expansion project aimed at having adequate spare parts and increased after-sale services. The company inaugurated its third branch in Dire Dawa where it will offer its services to government and non-governmental institutions as well as individuals in and around the city including Harar and other towns in the Somali Regional state.
Lifan Motors commenced its expansion project late last year at a cost of USD 5 million. The project includes revamping its technical services by using modern technology aside from opening new branches with showrooms and setting up after-sale service stations. The plan for expansion was finalized after Holland Car, a car assembly company, went bankrupt in March 2013. The plan includes offering services to Holland Car customers who were left bereft of after sale services with the closing down of the company.
Meanwhile, Lifan Motors has also opened up branches in the regional capitals of Mekelle and Hawassa last year. It has already relocated its plant from the Kaliti district to the Eastern Industry Zone, around Gellan, on the Eastern outskirts of Addis Ababa. The plant is sited on a total area of 20,000m2.
The third branch Lifan opened on April 27 around the Gende Kore area of Dire Dawa consists of a showroom and service center. Daniel Tamrat, Promotion Manager at Lifan, said: “We have sold more than 40 vehicles to the Municipality of Jigjiga alone as well as several individuals and institutions in the eastern part of the country. We are expecting many people and institutions to purchase our assembled cars, as Lifan is expanding its operations and its reputation is growing.” “Therefore, opening a branch in Dire Dawa makes good business sense, because the city is central to the region,” he added.  According to the Promotion Manager, they have plans to establish another branch in the Amhara Regional state. “We are going to open our fourth branch in Bahir Dar, which will be in about two month’s time. Lifan will also be opening another after-sale service station around Kera, here in Addis, very soon,” he stated.
The company has reached an agreement with SASCO Plc to sell its spare parts through a dealership arrangement. Lifan recently handed Sewnet Bishaw, the Ethiopian National Football team coach, its 620 model vehicle in recognition of his contributions for the achievements the national football team realized on the international arena.