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Nyala Motors announced plans to set up an assembly plant for Nissan vehicles in Ethiopia.
Abraham Abegaz, CEO of Nyala Motors, said the plan might take upto five years but will benefit the country in many ways. “Currently, everything is imported here, but we want to go beyond that and do the actual assembling work and manufacture spare parts too which will benefit the country, because components will become available locally and we will also be able to employ more people,” he said.
Nissan has only one assembly plant in Africa which located in South Africa.
Nyala Motors S.C has also been recognized as one of the top four National Sales Companies (NSCs) globally for the year 2013 by Nissan. “This recognition will contribute immensely to our plans of setting up an assembly plant in Ethiopia,” he remarked.
Nissan evaluates every NSC for its outstanding performance in customer satisfaction, new vehicle-sales objectives as well as growth in marketing share. NSCs are categorized as A, B, C and D in terms of market size. Nyala is in category ‘D’, which includes countries where only upto 10,000 cars are sold.
Abraham said this recognition award makes a huge difference. “I am very glad that Nissan has recognized our efforts and the performance we have registered,” he told journalist at a press conference held at the company’s Headquarters on Wednesday. “I believe we are the only company to receive this award in Africa this year and it is a great achievement.” Nyala’s relationship with Nissan was on the rocks about five years ago, according to Abraham. But the changes the company has gone through for the last four years have contributed to its current success. “Our company has gone through wide-ranging changes over the past four years. And this recognition has demonstrated that,” he said. “We have improved our stock, service garage, marketing and sales activities, sales volume and so on.” He also attributed the improvement to the company’s policy of properly handling its employees. “Our relationship with employees is very good and effective,” he said.
Abraham said the number of car models sent to the country will also increase accordingly. “Nissan will be sending us other models to further increase the options we provide our customers,” he said. According to figures 3,000 to 4,000 cars are imported every year by various companies in Ethiopia.