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The Ethiopian Trading Enterprise (ETE) that trades under the name Alle is to roll-out its first cash-and-carry store in Addis Ababa by April 2014, with plans to expand nationwide.
The state enterprise that has an authorized capital of one billion birr, of which a quarter is paid-up capital, was initiated by the Ethiopian Government to be a commercially viable and privately managed business.
“It is neither a merger of existing organisations nor does it plan to merge with or be taken over by another organisation in the future” said Joy Muchina, public relations head of Alle.
It was widely speculated that ETE would replace the current Merchandise Wholesale & Import Trade Enterprise (MWITE).
Alle which will become the first cash-and-carry chain in Ethiopia, will supply a wide range of quality food and near food products at competitive prices.“It will ensure products are sold to consumers in a traceable and accountable manner and it will work on expanding stores and distribution centers geographically to ensure proximity and accessibility to consumers,” she told Capital.
ALLE! is currently engaged with various organisations to find the most suitable IT provider for the supply of an Enterprise Resource Planning System (‘ERP’). Sources told Capital that CIMAC, a privately owned company based San Jose, California, signed an agreement with ETE to implement its ERP. CIMAC, established in 1987, is owned and managed by Yezala Abayneh who is of Ethiopian origin. Current estimates show that this company has annual revenues of USD 2.5 to 5 million.
ERP is business management software—usually a suite of integrated applications—that a company uses to manage business processes. ERP also provides an integrated real-time view of core business processes, using common databases maintained by a database management system. ERP systems track business resources—cash, raw materials, production capacity—and the status of business commitments: orders, purchase orders, and payroll.
Meanwhile, the ETE said no agreement has been signed with any company. “No agreement has been reached at this point,” Joy said.
According to Regulation No. 285/2013, which legally established ETE, the enterprise will utilize information communication technology to ascertain efficient storage and distribution of products and transparency in the trading business.
Alle is constructing three big warehouses at Merkato, Bole, and Akaki Kaliti areas that will be used as the first stores, Capital learned.
“Alle, as a business-to-business enterprise, aims to complement the current trade market environment by serving the needs of all key participants including kiosks, cafes, bars, hotels and restaurants.  Alle’s competitive pricing is aimed at providing savings to such key trade market participants and at increasing affordability of goods to consumers,” Joy further states.
“Alle is here to facilitate modern trade through the application of best-in-class practices in country wide cash-and-carry stores at easy accessible locations. Accordingly, Alle is currently building its management team by recruiting a diverse set of highly qualified local, diaspora and international talents to be based in its head office in Addis Ababa,” she added.
Alle is currently partnering and seeking to partner with local and international suppliers to provide high-quality goods across the segments of commodities, beverages, packaged foods, personal care, stationary and others.
Alle also plans to roll-out three stores in Addis Ababa before the end of 2014, with the first one to be launched by April 2014.
“More people will be employed when the 37 branches in 26 cities and towns are opened in the near future,” a high-level official at the Ministry of Trade (MoT) told Capital.
Nuredin Hussein, former Director of Trade Licensing and Registration at MoT was assigned to head the new enterprise back in September of this year