Saba Messele


Name: Saba Messele
Education: Graduate of Interior Design from the International Academy of Design and Technology in Toronto, Canada
Company name: Sabina Interior Design PLC
Studio title: Owner/Manager
Founded: 2008
What it does: Interior Design, office space planning and finishing, among others  
HQ: Bole Medhanialem, New Bright Tower, 402
Number of employees: Four
Startup capital: 100,000  Birr
Current capital: Growing

Reason for starting business: To provide people with a space that is visually beautiful, highly functional and personally expressive. With our approach people will experience fresh, original intelligent ideas
Biggest plus of ownership: I can manage my time and get everything done correctly and efficiently
Biggest strength: Not giving up
Biggest weakness: I get too attached to a project
Biggest worry: Not knowing client’s budget
Favorite task: Getting to understand a client, how they live and giving them what is right for them
Most challenging task: Paper work

Plan: Starting my own brand
First career: Sales
Most interested in meeting: Canadian interior designer Candice Olson
Most admired person: Artist Brook Yeshitila
Stress reducer: Prayer
Favorite pastime: Volunteering for charity work and helping homeless pets
Favorite book: Your Best Life Now by Joel Osteen
Favorite destination: Varadero, Cuba and Woodstock Ontario Canada 
Favorite automobile: 2013 Mini Cooper Roadster
Favorite film: Overboard 1987 starring Goldie Hawn