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Jano Band rocked out Addis Ababa with the kick off of their nationwide tour on Saturday January 18th at the Tropical Gardens. The tour that is sponsored by Meta Brewery S.C, the first concert was attended by over 5,000 rock music lovers.
The nationwide tour is being carried out under Meta’s “Celebrating the pride of Ethiopian Music” campaign.
“Having recently returned from our U.S tour, which was phenomenally well-received, Jano is incredibly proud to bring this momentum to its home country and people as it embarks on this nation wide tour,” said the band’s manager Adiss Gessesse at a pre concert press conference held at Harmony Hotel on Wednesday January 15th.
Meta’s “Celebrating the pride of Ethiopian Music” campaign aims to encourage Ethiopians to “celebrate life responsibly” according to a press release from Diageo. The statement also said that through the campaign, Meta aims to tap into the heart of Ethiopian music and support the advancement by spotlighting well-known as well as up and coming Ethiopian artists, who characterize the breadth of local music.
“Meta is proud to support Jano Band, the voice of a new Ethiopian generation, through the ’Celebrating the Pride of Ethiopian Music’ campaign. Over the course of the past twelve months, I have been continuously impressed with Jano’s abilities to push not only the boundaries of Ethiopian music, but also their art and abilities day after day,” stated Francis Agbonlahor, Meta Abo Brewery’s Managing Director.
It is not the first time that Jano and Meta have worked together. Meta also sponsored the Band’s 2013 Ethiopia tour which was held in Adama, Mekelle, Hawassa and Jimma.
Dates for the upcoming concerts which will be held in Dire Dawa, Gondar and Bahir Dar, will be announced soon.