After a wait of six weeks, Heineken Greenfield Brewery finally received six new fermentation tanks on February 7. The tanks came to the country via the Djibouti route.
Heineken entered the Ethiopian market when it purchased Bedele Brewery S.C. and Harar Brewery S.C. for USD 163.4 million in 2011. It expended an additional 45 million Euros to upgrade the two breweries.
It has since started construction of its new Greenfield brewery Kilinto which will start production later this year according to the company’s public relations office. The cost of the factory is over 127 million Euros.
Heineken is not the only international brewery interested in Ethiopia. United kingdom based Diageo leveled the playing field a bit by purchasing Meta Abo Brewery for USD 225 million. The other global giant interested in the game is Bavaria N.V. Brewery which owns 49.9 percent of Habesha Breweries S.C.
The production capacity of the new brewery which stands on a 25ha plot is estimated at 1.5 million hectoliters. Ethiopia’s average annual beer consumption stands at five liters per person annually, while Kenya’s is 12 liters. The Czech Republic tops the list with 131.7 liters a person.