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Bekele Abshiro Plc, a private sport material importer, lauded the merits of purchasing sports equipment from certified suppliers during a program for the Ethiopian Sports Commission at Harmony hotel on February 27, 2014.
A presentation was given by Andreas Kubler, general manager of Kubler Sports, a German based sports equipment manufacturing company. He introduced the company’s products to representatives from all eleven of Ethiopia’s sports federations that run from football and athletics to darts, equestrian and cultural games.
Kubler had been exporting its products to Ethiopia via Bekele Abshiro, which is its agent for the last ten years. Now they plan to take the Ethiopian market by storm.
“Ethiopia is coming up in the world where sports are concerned,” says Hirut Arage, sales representative of Bekele Abshiro Plc. “We are winning races and becoming serious competitors  in international events.”
According to the company’s website, Kubler gets its certification from global organizations like the International Federation of Association Football (FIFA), International Basketball Federation (FIBA), and International Federation of Gymnastics (FIG).
The material for the national football team of Ethiopia is sponsored by Adidas. The others purchase their products on the market at competitive prices, according to Eneyew Allu, public relations manager at the federal Sports Commission.
“We give certificates of recognition to importers of sports materials,” Eneyew elaborated. “That is the only requirement we have where the purchase is concerned. We don’t have favorite brands.”
To be certified by the sports commission a wholesale sports company must have an address, proof that it has the required capital, and provide a monetary guarantee as well as documentation that its products are up to the standards required by the sport’s federation. Kubler has more than 6,000 types of sports equipment. Besides Kubler, Bekele Abshiro also distributes Life Fitness and TKO sports lines.