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The state owned Commercial Bank of Ethiopia (CBE) is rolling out a service exclusively for what it refers to as its premium and business customers. The bank will offer customers who have large deposits or use the bank frequently, a separate customer service window.
Ephrem Mekuria, communication manager of CBE, told Capital that the bank implemented the new scheme to recognize and encourage the bank’s best customers.
This kind of practice is new in Ethiopia but it is common in other countries. “We have to offer our customers more value and conduct market research on the best customer handling methods,” he explained.
“Now our bigger customers can get fast service at any branch of CBE since all have opened the new window,” he added.
According to the communication manager, customers who deposit one million birr in local or foreign currency are eligible for the new service.
These customers can obtain the service at any bank. Meanwhile business customers can get the service at the branch they open the account at.
These customers will be offered two additional perks. There will be special parking areas and consultancy services for them, according to Ephrem.
The branches are also responsible to facilitate parking for these ‘special customers’. “The other scheme that is included on the new system is a consultancy service for the stated customers,” Ephrem said.
CBE is the largest government bank in the country and it is attempting to expand to Africa and the US.