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East African Bottling Share Company stated that it will be investing more than USD 250 million in the next five years in Ethiopia to increase the company’s capacity. “We are just finishing our strategic plan for the next five years and it has been approved, so we will spend more than 250 million dollars in Ethiopia during the next five years, which will allow us to increase our capacity and satisfy our customers across the country,” stated Xavier Selga, General Manager of East African Bottling Share Company bottler of Coca Cola.
According to the General Manager, the company is in the process of launching a new production line in September 2014 and by 2015 and will be investing in a new production plant as well. He also stated that the company will be investing in trucks and coolers so as to be able to transport and supply its products in different areas of the country.
The company is also working with Coba Impact, an Indian recycling company, to carry out recycling of plastic bottles.
“We are working to empower 2,000 women in the recycling industry. We want to make sure that the environment in Ethiopia is more sustainable and we can also help these women economically. Right now we are training the women and explaining the routine and giving them the tools,” Selga stated.
Recently, soft drink manufacturers have been facing some problems regarding the shortage of one of the most important inputs to their products; sugar. According to Misikir Mulugeta, Brand Manager, Coca-Cola Ethiopia, the shortage of sugar has not affected Coca Cola so far and the company’s products are still well supplied to the market.
In related development, on Friday August 22, the Coca-Cola Africa Foundation (TCCAF) and World Vision announced a new Replenish Africa Initiative (RAIN) project to extend clean, sustainable water and sanitation to communities in the Tigray region of northern Ethiopia.
The Tigray project, with a commitment budget of USD 1 million, is the third RAIN project in Ethiopia and expands a partnership which has been on-going since 2007.
“We plan to implement a range of activities including boreholes, drinking water infrastructure, building of ventilated pit latrines and formation of school clubs to promote behavior change in sanitation as well as raise awareness about the health benefits of safe water handling and hygienic practices,” said Margaret Schuler, National Director of World Vision Ethiopia.
Replenish Africa Initiative (RAIN) is a commitment of The Coca-Cola Company to provide access to safe drinking water for two million Africans by 2015.