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LG Ethiopia rolled out its new refrigerator that can keep food cool even when power goes off.
During the ceremony held at the Sheraton Addis on September 25, LG unveiled the new Evercool Fridge , with Africa as its primary target.
LG Evercool is the first refrigerator to continue cooling food in the lower compartment and keep food frozen in the freezer even without power.
“These products mainly target countries like Ethiopia, where power cuts are major problems,” Tesfaye Fentau, LG Ethiopia’s Assistant production Manager said at the launching event.