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Life Fitness which specializes in the production and distribution of equipment stationary bikes and treadmill introduced its latest equipment in Ethiopia.
The equipments have cardiovascular and strength training feature and are designed to accommodate a wide range of workout intensities.
Bekele Abshero PLC which is the sole representative of Life fitness equipment in Ethiopia introduced these latest products in to Active8 Recreation Center which is located inside the compound of Sunshine Mere Lokae.
The new machine have new feature such as stationary bikes and treadmills and blue sky machines which will enable to exercise in a group.
Frank Van Den Van, Vice President of Life fitness said on the launching ceremony the new product at Active8 Recreation Center on January 9, the equipment is so easy and effective to use for adjusting body structure.
“What I need to tell you is that taking care of your health is more than anything. So to live a healthier life stay fit, exercise is mandatory. So our machine is designed to help people in an easy and effective way,” he said.
“Here there are many athletes and the public’s tendency to use gymnasiums is growing, so we have to do more to bring our equipments,” the vice president added.
Eyob Bekele, Chief Operating Officer of Bekele Abshero PLC said that his company has been introducing many products of Life Fitness for a long time, and the introduction of these latest products in Ethiopia is in line with satisfying their customers.
“Hotels are growing in number, people’s attitude to use gymnasiums is also increasing, so introducing such product will help people’s effort in staying fit” Eyob said.
Life Fitness is the global leader of the fitness industry. Its commercial, professional and home fitness products have a reputation for being durable, reliable and on the cutting edge of both technology and design.