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Ozzie Business and Hospitality Group, the organizer of the 3rd Hotel Show Ethiopia, announced that MICE East Africa Expo and Forum will be held in Addis in March 2016 at the United Nation Conference Center.
MICE (Meetings, Incentives, Conference and Exhibition) is a type of forum where prominent groups and stakeholders come together for a specific purpose.
More than 500 international event organizers, travel agents, and destination management  companies, hosted buyers, airlines, conference and hotel resorts, international booking operators, professional conference organizers ( PCO) are expected to participate in the MICE  Expo and Forum.
Corporate and event planners, loyalty program innovators, government support authorities, travel and event planners and MICE business professionals will also come to the meeting.
Kumneger Teketel, Managing Director of Ozzie told Capital that the MICE Expo will widen Ethiopia’s potential of hosting many international events and exhibitions.
“We are not ranking high with regards to hosting numerous international meetings and events although Ethiopia is a center for a number of international institutions. We are rather weak when compared with Morocco or South Africa.’’
“The MICE exhibition will portray the big conference halls, good hotel and other facilities that are suitable for conducting meetings, exhibitions, and forums in Addis. An exchange of knowledge with Ethiopian and East African countries’ stakeholders will take place at the event. MICE will be the best instrument to unbolt the nation’s business tourism potential,” Kumneger said.
The 3rd Hotel Show Ethiopia 2015 – Hospitality and Tourism event will be held from June 11 up to 14 at the Millennium Hall.
More than 110 national and international companies who represent over 250 brands from Italy, France, USA, China, Thailand, South Africa, Egypt, Turkey and UAE will participate in the hotel show.
Two high level business panel discussions will also be held under the theme of ‘MICE Market Potential in Ethiopia’ and ‘Advancing Ethiopian Hospitality and Service to the Next Level.’
Competitions, awards, networking and business solicitation meeting will also be held on the sidelines of the show.