Ethiocolor takes fans on a virtual ride


Fans of the Addis-based folklore group Ethiocolor have something new to be excited about: Selam Sounds and Stocktown Films just released a music video for Ethiocolor made with 360° virtual reality video technology.
The group released its debut album nearly a year ago, which featured a fusion of folklore and contemporary influences. Swedish musician Andreas Unge produced the album, with Selam Sounds representing Ethiocolor.
“Our vision is to carry out our musical heritage in creative ways without losing the sense of our identity,” said Melaku Belay, Co-founder of Ethiocolor.
Selam Sounds applauded Stocktown Films’ use of innovative virtual reality techniques. The film production company, known for making documentaries, produced captivating visuals in the music video.
Filmed on the roof of the National Theater in Addis Ababa, the dynamic 360° panoramic view was created using seven separate takes with GoPro cameras.
“Ethiocolor is a great live act. We therefore decided to use the new 360° VR technology to capture their performance and give the user a vibrant experience,” said Senay Berhe from Stocktown Films.
The music video will be available on the upcoming Ethiocolor application for Android and iPhone. Users will be able to listen to the album, share the content on social media and be redirected to distribution channels.
Ethiocolor is a group consisting of musicians from three different generations. The group is recognized for its vibrant live shows, in which traditional instruments are arranged in contemporary style, accompanied by the rhythmic Eskista dance.