“Ethiopia, as well as Africa, is able to provide five star services and products in the hospitality industry and we need to be proud of that!” stated Tadiwos Getachew, General Manager and co-owner of Boston Partners PLC at an event announcing a new Ethiopian Cultural Center. The center, to be built on 74,000 square meters of land at a cost of 400 million birr, will be an extension of Kuriftu Resort & Spa Bishoftu, and is expected to attract tourists in numbers.
“This place will attract tourists, not only that, it will also help hotels in this area retain high occupation because many will come to visit this cultural center. It really has significant benefits for the city as well as the country,” he added.
The idea is to promote Ethiopia and its cultural products and the traditional processes of making them. “We want to promote Ethiopia’s champion products; quality exports produced here. This place will not only attract tourists but also business people from across the world,” Tadiwos said.
The center will also act as a commercial export center with a DHL office as well as a Commercial Bank of Ethiopia office to enable fast and effective transactions.
“We can earn direct foreign currency and the tourist doesn’t have to worry about how to take items back to their country, they can buying it, can ship it right there through DHL,” he said.
To further promote new Ethiopian products for the export market, a showcase of new designs will be held every three months.
“Kuriftu is well known for showcasing Ethiopian craftsmanship. It is a brand designed by us, built by us and operated by us. All of our employees are Ethiopians, though we also include employees from other African countries because we want to make a point and show that we, Africans, are able to provide five star customer service and five star products.”
The cultural center will have 400 guest rooms as well as 500 retail shops for different products. It is also expected to create employment opportunities for over 1000 women.