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The “Habesha New Year Expo” organized by Habesha Weekly Promotion opened last Sunday, August 22, 2015 at the Addis Abeba Exhibition Center.
On show until September 11, 2015 the expo is aimed at “Promoting Ethiopia and building our brand through economical sustainability.”
Guests of Honor, former president  Girma Wolde Giorgis and Industry Vice Minister, Tadesse Haile were  present at the colorful opening. The former president lit up a large candle, which the organizers claim is the biggest in the world, formally opening the fair. Habesha Weekly Promotion  is giving visitors an opportunity to win a brand new car, with proceeds collected from raffle tickets sold donated to the construction of the Great Renaissance Dam.
Many entertainment events such as concerts and standup comedy shows will be held at the expo.
About 400 local and foreign companies are participating in the 21 days exhibition. The organizers have put together the expo at cost of 15 million birr. About 500,000 visitors are anticipated to visit the fair.