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Life Fitness, the global leader in commercial fitness equipment, announced that Cybex will join the Company’s family of leading fitness brands. The addition of Cybex expands Life Fitness’ product portfolio, specifically bolstering its premium fitness equipment offering. Cybex International, Inc. was acquired by Life Fitness’ parent company, Brunswick Corporation, for USD 195 million, subject to a working capital adjustment.
“The addition of Cybex to our Life Fitness family brings one of the industry’s most respected fitness brands to our world-leading portfolio,” said Chris Clawson, Life Fitness president. “As we looked across the fitness industry, it was apparent that Cybex would be a great fit for Life Fitness because, like us, Cybex is committed to developing reliable, results-driven products that create exceptional customer experiences.”
Founded in 1970 and headquartered in Medway, Mass., Cybex offers a robust line of commercial cardiovascular and strength fitness equipment. The brand’s cardio line-up includes treadmills and exercise bikes as well as the widely-acclaimed Arc Trainer. The comprehensive strength portfolio includes selectorized, plate-loaded, functional and free weight equipment. Cybex’s products are manufactured in Owatonna, Minn. and Medway.
“We’re excited to add Cybex to our equipment offering – alongside Life Fitness, Hammer Strength, SCIFIT, InMovement and Brunswick Billiards – to give our collective customers the best product selection, service and support in the industry,” Clawson said. “The combined expertise of Cybex and Life Fitness will establish an unsurpassed global industry standard in product leadership, innovation and customer experience.”
The Cybex product portfolio is expected to benefit from Life Fitness’ expansive global distribution network serving over 120 countries. “The Cybex brand is one of the most highly regarded in our industry,” said Clawson. “We’re committed to further developing the brand globally as well as deepening the breadth of its product portfolio.”
Eyob Bekele General Manager of Bekele Abshiro Plc. which is the exclusive agent of Life Fitness in Ethiopia said that the acquisition will be a privilege to strengthen the market share of his company.