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Trade and investment are linking countries in a way that not only matches, but goes far beyond what was seen in that halcyon period before World War I when, as the economist John Maynard Keynes wrote, “The inhabitant of London could order by telephone, sipping his morning tea in bed, the various products of the whole earth, in such quantity as he might see fit, and reasonably expect their early delivery upon his doorstep.”

No, economic interdependence did not prevent the Great War from occurring then, and it is not a guaranteed insurance policy against inter-state conflict today. But unlike 100 years ago, now countries, companies and people are intertwined not only by goods that flow either in or out of one particular market. Today, goods travel back and forth several times, in and out of multiple markets, each time adding inputs before final assembly, export and consumption. It is no longer so clear what is an import and what is an export, and what national label should be fixed on the back of a mobile phone, car engine or medical device.

Peter Rashish, senior trade advisor at Transnational Strategy Group LLC in the United States indicates that this phenomenon of global value chains has not only reshaped the way that trade and investment take place, but has also changed the way countries can pursue their national interests. For in a hyper-globalized world, where every country harbors companies that are actual or potential commercial partners, a government must think twice before engaging in direct conflict that could damage its own interests as much as those of a country somewhere across the globe. At the same time, because of this complex web of interdependence, governments have new trade and economic levers they can pull to pursue their geostrategic goals they can engage in the practice of geo-economics.

A modern trade agreement, for example, one that covers an unprecedented range of commitments including the rule of law, the role of the state in the economy, investment protection, Internet freedom and environmental and labor standards, can do as much to cement common interests between two countries as a formal political or military alliance. But it is not only that we are witnessing the rise of an age where the more indirect art of geo-economics can be as effective as the more confrontational one of geopolitics.

According to Jeff Faux, founder and Distinguished Fellow of the Economic Policy Institute in the United States, what also characterizes today’s international economic system is its diversity which is the coexistence of a range of economic models, from statist to free-market to somewhere in between. Think of China or Russia in the first category; the United States, the EU or Japan in the second; and in the third, countries like Brazil or India which are strong democracies, but ones that do not readily fit into either economic mold.

And that is a welcome phenomenon, because it maximizes global welfare. But because of diverging concepts of how both domestic economies and the international trading system should be organized, there is a need to find a minimum of common ground that levels the playing field, allowing companies to compete fairly (or to cooperate to greatest positive effect). This is where the two mega-regional trade deals, the Trans-Pacific Partnership (TPP) and the Transatlantic Trade and Investment Partnership (TTIP) come in. In the best of all worlds, it would be the World Trade Organization (WTO), the multilateral body with nearly universal membership, that would determine how to structure international trade.

But because of the increasing diversity in the global economy, the WTO’s Doha Round of trade negotiations has been in low gear for several years now. It has not been possible to find consensus among such a large number of countries that span the full range from statist to market economy and points between. In retrospect, it does not appear a coincidence that the term BRICs (Brazil, Russia, India, and China) which has become a kind of shorthand for the rise of emerging economies was coined in November 2001, the same month that the World Trade Organization launched the current Doha Round of trade negotiations.

For there is no denying that as a result of their strong rates of growth, the BRICs and other emerging economies now carry more relative weight in the global economy, and are better able to have their diverse voices heard in the WTO. This is a natural state of affairs, and one that has raised millions out of poverty, but it has complicated the task of global economic governance.

Robert Atkinson, President of the Information Technology and Innovation Foundation in Washington D.C. argued that within a challenging international economic landscape, these mega regional trade deals are not an end run around the multilateral system. They rather aim to create a multi-speed approach to trade reform and liberalization. This approach would be faster within these regional trade deals where like-minded countries can make quicker progress and slower in multilateral ones where the complexity of the trading system is fully present.

But all would be heading in the same direction of a more integrated international trading system. Neither the Trans-Pacific Partnership (TPP) nor the Transatlantic Trade and Investment Partnership (TTIP) is a closed shop. Both are in principle open for other countries to dock onto if they can meet their rules governing investment, innovation, digital commerce, the environment, labor and other areas.