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Total Ethiopia and M-BIRR launched a system to enable customers to transfer funds , pay bills, buy goods and services, withdraw and deposit money as well as top up airtime from authorized agents. The new partnership between the two institutions will enable customers to use the above services in 15 selected Total Ethiopia stations.
“This service will definitely make it easier for our customers to carry out many transactions and we are looking forward to more convenient solutions to come from the partnership between Total Ethiopia and M-BIRR,” said Christophe Ferrnard Sales and Marketing Manager at Total Ethiopia.
In Ethiopia, approximately 25 percent of the population has a bank account, but more than 45 percent of the population has mobile phones. This makes the use of solutions provided by M-BIRR even more necessary so they can reach more people with convenient solutions that they can utilize day to day.
This is another way we can make the customer’s experience smooth and easy. This application saves time energy for the user
The service that is currently being provided in 15 Total Ethiopia stations will be eventually reach all stations if all goes according to plan, a representative said.
In addition to a mobile payment system, Total also launched a new mobile application that would enable customers to see the closest Total stations to them as well the list of services and products they will be able to get.
“This is another way we can make the customer’s experience smooth and easy. This application saves time energy for the user,” said Ferrnard.
In Africa, besides exploration and production as well as renewable energy projects, Total is active across the entire petroleum product supply including service station network and general retail. The company is said to have 18 percent market share on the continent and serve 1.8 million customers from its 4,200 stations. In Ethiopia, Total has 173 service stations.
M-BIRR currently has a quarter of a million customers that utilize a network of 3,000 points of presence where they can carry out different operations such as bill payments and making deposits.