besha Beer will now be served on Ethiopian Airlines (ET) flights. One of the newest beer brands in Ethiopia, as it started production on July 11, 2015, its backing from Bavaria NV has helped it to become very popular in what has suddenly become a very competitive beer market.
Currently Habesha is producing 650,000 hectoliters of beer per year.
According to information obtained from the company cans of Habesha will now be available on ET flights. The canned beer is produced at Debre Birhan and is not available on the ground in Ethiopia. It has 8,800 shareholders including members of the Diaspora. The Dutch Bavaria NV is a dominant player with a 40 percent share in the company.
The company is located in Debre Birhan town, 130Km north east of Addis Abeba, where it started construction in September 2013 on 7.5 hectares of land.
In the last few years the beer market has become stiffer since giant European spirit producers began competing in the country. Currently Diageo, Heineken, Unibra and others have joined the marketplace at times fully owning the company or partnering with local investors.
BGI Ethiopia a producer of the leading brand St George is the first European firm to join the beer market by constructing a brewery in Kombolcha 376km north of Addis Ababa and then securing the oldest brewery, St George, through a the privatization procedure.
Zebidar Brewery, dominated by the Belgium company Unibra with a 60 percent share, is in the process of joining the market in the coming Ethiopian new year that will be celebrated next week.
St George’s bottled beer is served in business class and canned Castle is served on ET flights, while soft drinks and packed water from Ethiopia are also available.
ET is now expanding its catering service to meet the growing number of traveler’s demands.
In line with the ET’s vision, the catering unit is newly planned and designed to accommodate and meet the ever growing catering needs of Ethiopian Airlines and other airlines fling to Addis Ababa.
The new modern catering premise is under construction on 10, 000 square meters with a distance of 0.5 km airside access having 20 loading and 10 offloading docks. The new unit area is designed to produce up to 30,000 meals per day.
Ethiopia’s flag carrier is also constructing a 4 star hotel near its headquarters. The hotel will have 330 rooms and the largest Chinese restaurant in Africa to make the hub convenient for Chinese travelers.
The hotel is being constructed on 40,000 square meters and the construction is being carried out by a Chinese aviation and construction company dubbed AVIC.
Recently ET has also awarded Tourvest In-flight Retail Services a management contract for the carrier’s in-flight retail and technology expertise in order to deliver a best in class in-flight duty free product solution. The contract is a major coup for South African company Tourvest.
The airlines leaders said that in line with the airline’s vision 2025 and in delivering a continuous improvement of the customer offerings, this cooperation with Tourvest will help ET to widen the choices of Sky Duty Free retail with the best-in-class product varieties and with new services like pre-flight e:commerce orders through the ET website and with more convenient forms of payment in cash or various credit cards delivered by their TourPOS (Tourvest Point of Sale) in-flight tablet device.
Ethiopian Airlines has 76 aircraft in operation with another 42 on order, delivering a service to over 7 million passengers per year, covering over 92 international destinations, across five continents.
The concession boosts Tourvest’s already strong position in Africa, which includes contracts for South African Airways, Kenya Airways and Angola’s TAAG (Angola). Tourvest’s retail footprint also includes British Airways.