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Henoke-Ayele
Henoke Ayele

Name: Henoke Ayele

Education: Grade 12

Company name: Henoke Cosmetics

Title: Owner and manger

Founded in: 2011

What it does: Sells cosmetics

HQ: Bole, Getu Commercial Center

Number of employees: One

STARTUP CAPITAL: 20,000 Birr

CURRENT CAPITAL: Growing

Reasons for starting the business: I’m interested in the cosmetics business

Biggest perk of ownership: Being able to put my ideas into action

Biggest strength: Handling customers

Plan: Expanding my shop

First career: Hired employee in a boutique

Most interested in meeting: Former Barcelona player, Xavi Hernandez

Most admired person: Cristiano Ronaldo

Stress reducer: Going to church

Favorite past-time: Working

Favorite book: Roderick Thorp’s: ‘Nothing Lasts Forever’

Favorite destination: Dubai

Favorite automobile: None