MIDROC Technology Group Subsidiaries Rainbow Exclusive Car Rental and Tour Services PLC, Trans Nation Airways, and OZZIE Hospitality and Tourism Management Consultancy formed a strategic partnership to combine resources and efforts to advance Ethiopian Meetings Incentives Conventions Events (MICE).
The strategic partnership is an open–ended arrangement to jointly undertake broad-based activities that are designed to bring about long term and industry wide dynamism, in line with the nationwide effort to transform the Ethiopian tourism, travel and hospitality industry in to one of the major sources of foreign currency and national income as well as a means of household job creation.
Creating adequate awareness in the international tourism markets and relevant areas about Ethiopian and East African tourism potentials, by developing mechanisms designed to expose the MICE industry potential in a sustained manner is a focus of the partnership.
The strategic partnership also aims to employ the tourism and hospitality industry as an effective instrument for promoting Ethiopia, thereby improving the country’s international image as well us serving as tool for regional integration in the East Africa region.
Solomon Tadesse, CEO of Ethiopian Tourism Organization said this kind of partnership will add value in developing the tourism industry, “it is undeniable that we have enough resources for tourism but we do not use them effectively. We do not have a clear awareness on how to use these resources and this private initiation and partnership is helpful to earn more income and give more understanding about the MICE industry.
Tafesse Sahle, CEO of Rainbow Exclusive Car Rental and Tour Services said the partnership is vital in breaking into the international tourism and travel markets.
“It is also our strong conviction that, the local and the global challenges associated with Ethiopia’s tourism industry can be best addressed when individual ideas and efforts are channeled together and systemically employed, so as to monetize the tourism and hospitality industry objectives set by the government,’’ he said
Kumneger Tektel, managing director of OOZZIE Hospitality and Tourism Management Consultancy said that private partnerships are key to the success of the hospitality industry.
“Government cannot do all things with out the support of the private sector; we have seen that government has done a lot of things to make things better but there are things we need to work on. The private sector has the responsibility to fill these gaps by developing these partnerships” he added.