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Name: Desta Meles

Education: BA in political Science and International Relations

Company name: Ellom Taxi Fleet Advertisement

Studio Title: Owner and manager

Founded in: 2014

What it does: Yellow Cab Advertising

HQ: Gerji

Number of employees: 11 permanent and 450 temporary (Cab Owners)

Startup Capital: 15,000 birr

Current capital: 1.5 million birr

Reasons for starting the business: To change the advertisement trend in Addis Ababa

Biggest perk of ownership: Self-management and Financial freedom

Biggest strength: Never give up attitude

Plan: To get into App Development and Food Processing

First career: Ellom Taxi Fleet Advertisement

Most interested in meeting: Warren Buffet

Most admired person: Warren Buffet

Stress reducer: Time with family

Favorite past-time: Time with family

Favorite book: The Sidney Sheldon Collection

Favorite destination:  New York

Favorite automobile:  Cadillac