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The Bank of Abyssinia (BoA) one of the two first private banks in the country rebrands its identity. The bank that celebrated its 22nd anniversary has officially launched its automated brand on Saturday June 2 at Hilton Hotel. Mulugeta Asmare, President of BoA, said that his bank has undertaken massive improvements in the past and the current rebrand will allow the bank to operate more professionally and register more success in the sector. He said that the current rebranding includes several projects including fully changing the image of the interior of the bank and its branches, staff uniforms and billboards. The bank is using the flower which looks like ‘Adey Abeba’ for its logo.