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Africa.com has completed its acquisition of iAfrica.com, South Africa’s oldest and most iconic news portal from South African media giant, Primedia (Pty) Ltd and telecoms powerhouse, MTN (Pty) Ltd.
iAfrica was founded in the late 1990s, and remains one of South Africa’s most recognized brands as a highly credible news source, providing an unbiased, South African view on local and global current events. Africa.com Chairman and CEO, Teresa Clarke, will serve as Executive Editor of iAfrica, whose content will continue to include a wide array of coverage of local and international news, business, sport, and lifestyle content.
The acquisition builds on Africa.com’s strength in running the news site at www.africa.com, and the Africa.com Business Publishers Network, a group of nearly fifty business content publishers on the continent who have joined Africa.com to create a digital audience of over fifteen million influential business people.
“The acquisition of iAfrica creates a next generation South African media platform with a global reach,” says Clarke. “By acquiring iAfrica, we are able to combine editorial, technology, and marketing resources, bringing the benefits of more original content and better site performance to readers of both iAfrica and Africa.com.