The German chemical industry giant BASF introduces a new automotive refinish paint range for the first time in the Ethiopian market. The new paint solution named ‘Baslac’ is distributed in the market by the local firm Hamlin Trading Ltd.
The latest entrant to the market Bascal is said to offer body shops a cost effective alternative, allowing for reliable high quality finishes without compromising on profitability. According to BASF, Baslac offers an overall modern solution to all refinishing jobs on car quickly and outstanding results.
Baslac is one of the fastest growing refinish brand which has a great success globally with a wide variety of smart repair and single site body shops utilizing this new innovating technology, said Gift Mbaya, BASF General Manager and Business Lead, “BASF is constantly working on developing products that will add to the portfolio, increasing the range of finishes while keeping cost down for the body shops.”
“Baslac is a product which is lean and easy to use and has a range of high quality refinishing products at a cost effective price. The specially designed portfolio offers all the products required to complete a professional repair with outstanding results.” “The unique feature of Baslac is that it has a digital training and knowledge center with technical support available on line on how to use the product.”
Baslac offer the best possible finish for all solid, metallic and pearl colors. “They are simple to apply and are accompanied by perfect color matching support. Baslac basecoats have outstanding hiding powers,” said Mbaya, adding Baslac topcoats are designed with performance in mind, high solid, pigment system allows a good flow and covering power with a quick drying finish together with perfect hardness and polishing properties on drying. “Color matching is accurate and there is a comprehensive range of color support tools to make the process even easier.”
The long term experienced chemical company in the automotive industry, as part of its coating division, BASF provide Baslac reliable color competence product quality and modern E-orainted customer’s service and is sold over 50 countries all over the world.
The German chemical company and the largest chemical producer in the world, BASF Group runs six major business segments. These divisions includes chemicals, performance products, functional materials & solutions, agricultural solutions, nutrition, and oil & gas. Positioned across 80 countries with its subsidiaries and joint ventures, it has 390 production sites in Europe, Asia, Australia, the US, and Africa.
In Ethiopia BASF is working on various industry segments specially on agriculture solutions business. BASF has been developing its plant on seed agriculture in Arerti, in Amhara region, according to Mbaya.