In a significant development for the arts and culture scene in Ethiopia, Canvas has emerged as a vibrant new cultural center, redefining the landscape for events and exhibitions in the country. Spearheaded by Cactus, a leading advertising agency known for its innovative artwork and campaigns, this initiative aims to provide a versatile space suitable for various events, moving beyond the traditional venues typically used, such as Alliance Française and the Italian Cultural Institute.

Yasser Bagersh, CEO of Cactus Communication, the largest communication agency network in Ethiopia, expressed his enthusiasm for the project. “We’ve started a new project called Canvas. Currently, cultural events are usually organized by established institutions or large hotels, leaving little room for alternative venues. Canvas addresses this gap,” he stated. The primary goal of Canvas is to serve as a cultural center that welcomes diverse organizations to utilize the space for their events.

The launch of Canvas coincides with a successful art tour held earlier this year, which featured over 35 artists participating in an exhibition titled “Arts for Good.” This collaborative event, organized with the American, Italian, and British embassies, drew significant attention and support from the community. Notably, proceeds from the artwork sold during the exhibition were earmarked for charitable causes, allowing artists to showcase their talents while contributing to social initiatives.

With its unique approach to event hosting and commitment to promoting local artists, Canvas is set to become a cornerstone of Ethiopia’s cultural landscape. It not only enhances accessibility to artistic expression but also fosters community engagement through its diverse programming. As Ethiopia continues to evolve as a cultural hub, initiatives like Canvas play a crucial role in shaping the future of arts and events in the country.