Sunday, March 29, 2026

African businesses set to drive transformational agenda across continent

At the margins of the EU-Africa Business Forum, the International Trade Centre (ITC) signed a partnership with the Africa Business Council (AfBC) to empower African enterprises especially women and youth.
Through this partnership ITC’s One Trade Africa programme will support the AfBC in its mandate to coordinate business support organisations across the continent and provide better services to the private sector. African enterprises will also gain access to practical information, knowledge and skills to improve competitiveness and their ability to access new opportunities using the AfCFTA among others.
During the signing ceremony, ITC Executive Director Pamela Coke-Hamilton underscored ITC’s commitment to enabling micro, small and medium sized enterprises (MSMEs) participation in the new single market.
‘Today’s institutional agreement with the AfBC is a big step towards empowering the African private sector to shift from trade and investment potential to concrete business transactions. We are fully committed to translating economic opportunities into commercial partnerships for African firms, in particular SMEs, to generate profits and decent jobs. AfBC and ITC will join forces to ensure that the private sector is driving the transformational agenda of Africa,’ said Coke-Hamilton.

 

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