Sunday, January 11, 2026

Ethiopia present for the BRICS+ Fashion Summit

The world of fashion witnessed a remarkable gathering as the BRICS+ Fashion Summit brought together industry professionals from Europe, Asia, the Middle East, Latin America, Africa, South-Eastern Asia, and the CIS. Held from November 28 to December 2, the Summit in Moscow, became the point of convergence for fashion and diverse cultures, paving the way for a more inclusive and interconnected industry. Notable highlights of the Summit include:
The summit’s extensive Business Program featured over 40 sessions with more than 200 speakers from different parts of the world. They delved into crucial industry topics such as collaboration, entrepreneurship, and innovation. Over 60 delegations from different countries took part in the Summit and Ethiopia was one of them. Such esteemed speakers as Genet Kebede, CEO and Creative Director of Paradise Fashion participated in the session Art collaboration for fashion brands. Image strategy, attracting new audiences or searching for new meanings?
The B2B showroom was a professional venue for fostering new connections between buyers, designers, and industry experts. This expansive space hosted 130 brands and designers from Argentina, Russia, India, Egypt, Turkey, South Africa among others, attracting buyers from China, India, Mexico, Russia and other countries. Ethiopia was presented in the showroom by KUNJINA.
Fashion Shows
The true highlights of the summit were the Fashion Shows, where designers could showcase their collections to the international audience. The lineup of Fashion Shows was nothing short of impressive, boasting renowned names such as David Tlale from South Africa, SADAELS from Argentina, Arzu Kaprol from Turkey, 陳宇CHNNYU from China, Lucas Leão from Brazil, FDCI presents: riteshkumar, KHANIJO, Naushad Ali, and Shruti Sancheti from India. This diverse array of designers provided an unparalleled platform for cultural exchange and celebrated the rich tapestry of global fashion. Ethiopia was represented by KUNJINA.
Kunjina Tesfaye, who established her brand in Ethiopia in 2017, is now going global. Her collections are a reflection of her personal experiences and carry a powerful message ‘Get closer to yourself’. Under the brand name KUNJINA, Tesfaye believes that feminine silhouettes that accentuate body shapes go great with industrial-style suits. Kunjina Tesfaye is a virtuoso when it comes to cuts. She prefers asymmetry and architectonics, and she has a fondness for pastel shades. The new collection embraces suits with waist tightened by belts, open shoulder dresses, and neat elegant jumpsuits with different textures, but in sand-colored tones.
The BRICS+ Fashion Summit was attended by 205 guests from 62 countries, including Azerbaijan, Argentina, Armenia, Bangladesh, Bahrain, Belarus, Botswana, Brazil, Brunei, Burundi, Vietnam, Ghana, Guyana, Guatemala, Georgia, Egypt, Zimbabwe, India, Indonesia, Jordan, Iraq, Iran, Spain, Italy, Kazakhstan, Cameroon, Canada, Kenya, China, Colombia, Costa Rica, Côte d’Ivoire, Kuwait, Lebanon, Libya, Malaysia, Mexico, Morocco, Namibia, Nigeria, Netherlands, UAE, Pakistan, Paraguay, Peru, Saudi Arabia, Senegal, Serbia, Tajikistan, Thailand, Tanzania, Tunisia, Turkey, Uganda, UK, Uzbekistan, Philippines, Sri Lanka, Ecuador, Ethiopia, South Africa and South Korea.

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