Awash Insurance, one of Ethiopia’s leading private insurance companies, has announced special benefits for its customers as part of its annual Customers’ Week celebration. The event, held under the theme “Thank you for putting your trust in us,” highlights the company’s commitment to rewarding loyalty and enhancing customer satisfaction.
Having joined the insurance industry over three decades ago, Awash Insurance has reaffirmed its position as the market leader among Ethiopia’s private insurers. The company reported gross premium revenue exceeding 3.1 billion birr for the 2023/24 fiscal year, a significant achievement despite challenging market conditions. Its General Insurance segment alone contributed more than 2.6 billion birr in revenue, leading the market by a wide margin among Ethiopia’s 17 private insurance companies.
Awash Insurance also celebrated its success in life insurance, collecting 443.7 million birr in premium revenue and surpassing all 18 companies operating in Ethiopia. These accomplishments reflect the company’s resilience and dedication to excellence.
As part of Customers’ Week, Awash Insurance is offering enhanced benefits for mandatory third-party coverage. Customers who purchase full vehicle insurance or renew their existing policies during this week will enjoy increased compensation limits without additional premiums. For property damage coverage it increased from 200,000 birr to 300,000 birr and Third-Party death and injury compensation is raised from 250,000 birr to 300,000 birr.
These benefits are valid for all customers who visit Awash Insurance’s headquarters, branches, or liaison offices during the celebration period.
Jibat Alemneh, CEO of Awash Insurance, emphasized the company’s focus on meeting customers’ evolving needs. “Since our inception, we have recognized our customers as the foundation of our success,” he stated. With over 90,000 loyal customers, Awash Insurance continues to prioritize reliability and innovation in its services.
Tadesse Gemeda, Chairman of the Board of Directors, echoed this sentiment: “Customers are the foundation of our existence. We are committed to improving our services by collecting feedback through regular customer visits and implementing detailed plans to enhance customer satisfaction.”
In addition to enhanced coverage benefits, Awash Insurance has also organized various activities to engage and reward customers.
These initiatives reflect Awash Insurance’s gratitude toward its customers while reaffirming its commitment to providing better service in the future.
Awash Insurance’s success story is built on a foundation of trust and innovation. With total assets exceeding 7.7 billion birr and plans for a new headquarters featuring state-of-the-art facilities, the company is poised for continued growth and leadership in Ethiopia’s insurance industry.
