2. Education: BA in Media and Communication
3. Company name: Donum Public Relations
4. Title: Founder and General Manager
5. Founded in: 2025
6. What it does: Public Relation and Communications
7. Headquarters: Addis Ababa
8. Start-up capital: 50,000 ETB
9. Current capital: Progressive
10. Number of employees: 6
11. Reason for starting the business: To give affordable service to SMEs and individuals
12. Biggest perk of ownership: Working towards my goal and laying my legacy
13. Biggest strength: Not being afraid of risks and mitigating crisis
14. Biggest challenge: Navigating the broad media landscape without a pre-established niche
15. Plan: Becoming a leading PR firm in Africa and beyond
16. First career path: Journalist
17. Most interested in meeting: Richard Edelman
18. Most admired person: Sgonda Rhumes
19. Stress reducer: Prayer
20. Favorite book: Gracha Kachiloch (ግራጫ ቃጭሎች) By Adam Reta
21. Favorite pastime: Quality time with my Family
22. Favorite destination to travel to: New York, USA
23. Favorite automobile: Land Rover
