The British Council together with Paul Smith’s Foundation and Projekt today announced the launch of the Creative DNA x Studio Smithfield a new international exchange programme bringing together a total of six fashion designers from the UK and Sub-Saharan Africa. The programme kicked off effective from 16 to 23 March 2026 in Addis Ababa, Ethiopia with the aim to collaborate, share expertise, and forge sustainable creative and professional relationships. The programme marks a significant step in positioning London as a genuinely global fashion hub, built on equal partnership rather than one-way knowledge skills transfer.
Farai Ncube, Regional Arts Director, British Council said: ‘This initiative reflects the British Council’s commitment to supporting the creative economy across Africa and the UK by placing creative professionals and their potential at the centre of sustainable growth. Through authentic collaboration, skills exchange, and mutual respect across cultures, we support designers and creative practitioners in building sustainable enterprises and accessing global markets. This cross-continental residency exchange in London and Ethiopia, with an emphasis on craftsmanship and sustainability, will help foster enduring partnerships, facilitate knowledge sharing, and unlock new opportunities for creative talent to thrive and collaborate across borders.’
