Name: Tsion Asmare

Education: BA in Psychology

Company name: Bitsite Berebaso Leather Products Manufacturing

Studio Title: Shareholder

Founded in: 2016

What it does: Makes and sells leather shoes and bags

HQ: German Square around Mekanisa

Number of employees: 23

Startup Capital: 150,000 birr

Current capital: Growing

Reasons for starting the business: To be able to work freely

Biggest perk of ownership: Being my own boss

Biggest strength: Commitment

Biggest challenge: Finance and finding a suitable work place

Plan: To open a big factory

First career: The psychology profession

Most interested in meeting: Steve Jobs

Most admired person: None

Stress reducer: Reading

Favorite past-time: Working

Favorite book: The 7 Habits of Highly Effective People, by Stephen Covey

Favorite destination: Addis Ababa

Favorite automobile: Land Rover