Friday, April 24, 2026

U.S. Commerce official discusses trade and entrepreneurship

U.S. Deputy Assistant Secretary (DAS) of Commerce for Middle East and Africa Global Markets Camille Richardson participated in a Women’s Empowerment Through Trade Initiative Coffee Chat Series (“The Series”) on March 9. The event occurred during Women’s History Month. The virtual meeting featured speakers and panelists from the private sector and government from Ethiopia and the United States.
The panel featured two Ethiopian female entrepreneurs, Felekeche Biratu and Sara Yirga, and Business Development Specialist at the Export-Import Bank of the United States (EX-IM) LaTaunya Darden. Felekeche Biratu is the co-founder of the Yenae Collection and a member of the Association of Women in Boldness/Business. Sara Yirga is the founder of Ya Coffee Roasters and Ethiopian Women in Coffee. Both shared valuable perspectives on opportunities in Ethiopia, female entrepreneurship, and potential for business relations between women-led businesses in the United States and Ethiopia. LaTaunya Darden outlined the important role that EX-IM can play in supporting U.S. exporters.

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