Name: Abyssinia Aknaw
Education: LLB, MBA
Company name: ToADORE
Title: Founder/ Creative Director
Founded in: May 2020
What it does: Lingerie, night wear, traditional cloths and hair accessories manufacture and retailer
HQ: Addis Ababa
Number of employees: 4
Startup Capital: 1,000 birr
Current capital: 100,000 birr
Reasons for starting the business: We want to be the 1st retail brand sourcing most of our products locally
Biggest perk of ownership: Being your own boss
Biggest strength: I never give up
Biggest challenging: Finding quality materials in the local market
Plan: To open a store within the next 6 months in Bole and another within a year and half
First career: Fashion
Most interested in meeting: World fashion icons
Most admired person: My Grandmother
Stress reducer: Yoga
Favorite past time: Time with family
Favorite book: The Secret
Favorite destination: Wenchi Crater Lake
Favorite automobile: Ford
