Tourism Ethiopia in collaboration with Facebook have announced the launch of Boost with Facebook for Tourism Ethiopia – a digital marketing programme for Ethiopian SMB’s in the tourism and hospitality sector affected by the COVID-19 pandemic. The programme is being implemented by Summer Media, a local digital marketing company in Ethiopia.
According to Facebook’s Global State of  Small Business Report released last year,  the tourism and hospitality industries were hardest hit by the COVID-19 pandemic. This Boost with Facebook programme which was launched in August 2020 as a pilot programme in Ethiopia  aims to help 5,000 businesses in the tourism sector   learn how to use the Facebook family of apps (Facebook, Instagram and WhatsApp) to boost their businesses’ marketing efforts online.