Saturday, April 25, 2026

Virginia Berto

Name: Virginia Berto

Education: High school Diploma

Company name: BMV Trading Plc (Puroamore Gelato)

Title: Owner

Founded in: September, 2017

What it does: Italian artisan ice cream

HQ: Addis Ababa

Number of employees: 13

Startup Capital: 1 million birr

Current Capital: 4.5 million birr

Reasons for starting the business: The crisis in Europe made me come to Ethiopia

Biggest perk of ownership: Producing the Ice-cream ourselves, without relying on others

Biggest strength: We run the shop as a family

Biggest challenging: Getting a large space with a garden full of greenery

Plan: To expand our shop

First career: Saleswoman in a bags and accessories shop in Italy

Most interested in meeting: No one in particular

Most admired person: All African women

Stress reducer: Group classes in the gym, such as Yoga, Zumba dance

Favorite past time: Walking in a park

Favorite book: The House of the Spirits by Isabel Allende

Favorite destination: All places of seas and forests

Favorite automobile: Jeep

Hot this week

Production up, but the ‘cost’ variable weighs heavily

Production is up in 2021 for the Italian agricultural...

Luminos Fund’s catch-up education programs in Ethiopia recognized

The Luminos Fund has been named a top 10...

Well-planned cities essential for a resilient future in Africa concludes the World Urban Forum

The World Urban Forum (WUF) concluded today with a...

Private sector deemed key to unlocking AfCFTA potential

The private sector’s role is vital to fully unlock...

Over 100 firms join Addis Chamber trade fair

More than 100 local and international companies have gathered...

EDIF Collects 6.76 Billion Birr in Premiums over Nine Months

The Ethiopian Deposit Insurance Fund (EDIF) has released its...

From Aid to Investment: The US Recasts Its Africa Strategy through SIWG

By GURJIT SINGH The US is moving from aid and...

East African Leaders Convene in Addis to Synchronize Trade and Housing Policies

Ethiopia is currently hosting the inaugural "Addis Africa" Real...

Wildberries marks official launch of its e-commerce marketplace in Ethiopia

Wildberries, the international e-commerce giant, has entered Ethiopia by...

Ethiopia’s quiet energy shift: Ethio telecom’s role in building a green future

In the global race toward decarbonization, significant changes are...

EU resumes direct budgetary support to Ethiopia

The European Union has officially resumed its direct budgetary...
spot_img

Related Articles

Popular Categories

spot_imgspot_img