Sunday, September 13, 2026

DP World launches e-commerce platform to simplify global reach

DP World launches, a global wholesale e-commerce platform opening a new digital trade corridor for Ethiopia.
“DUBUY.com brings efficient, reliable B2B e-Commerce to Ethiopia marketplace with end-to-end supply chain solutions for the continent and beyond, Enables market access for local and international companies,” stated Mahmood Al Bastaki, Chief Operating Officer of Dubai Trade World adding that, “DUBUY.com is an online marketplace that will help to unlock access to global markets for small and medium-sized Ethiopian enterprises, with fulfilment through DP World’s worldwide ports and logistics network.”
The commercial platform will serve as an online marketplace that will help give access to global markets for small and medium-sized Ethiopian enterprises, through DP World’s worldwide ports and logistics network reach.
DUBUY.com began operations in Rwanda with plans for rapid expansion across Africa and beyond. Ethiopia is the second largest market in Africa by population size and the platform will aim to capitalize on that.
The combination of DUBUY.com with DP World’s physical logistics infrastructure and data-driven logistics solutions will solve some of the key challenges to the growth of e-commerce on the continent, including reliable fulfilment, secure financial transactions, and the movement of goods.
DUBUY.com represents a new model of trade in Africa, designed to strengthen its existing potential and open businesses and markets organically by enabling trade and supplying innovation. This technology allows home grown businesses to become international manufacturers and exporters by linking them with new markets in Africa and the rest of the world.”
The DUBUY.com platform offers a one-stop-shop, ensuring all transactions on the site are secure, from onboarding only trusted suppliers through to integrating leading payment service providers. There are pre-negotiated, heavily discounted shipping tariffs in place, with weekly console boxes moving between origin and destination with guaranteed transit times and incentivized shipping costs. The shipping methods are also customized according to the scale of each transaction and the urgency of shipments. This all adds up to create a platform which is agile, responsive and will enable Ethiopian entrepreneurs to fully benefit from the advantages of increased access to world markets.

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