Name: Feven and Rahwa G/meskel
Education: Masters in Marketing Management – both
Company name: WAWI and UNBOX
Title: Co-founders
Founded in: WAWI – 2018.UNBOX – 2020
What it does: WAWI – fashion products, UNBOX helps brands to grow
HQ: Marteresa Building, around Meskel Flower hotel
Number of employees: 8 permanent
Startup Capital: 100,000 birr
Current capital: Growing
Reasons for starting the business: To fill the gap in the sector
Biggest perk of ownership: WAWI: The launch of our first fashion collection in 2018.
UNBOX: Signing up three of our biggest clients
Biggest strength: Ability to consider and balance strategic issues
Biggest challenging: Design and creative work tends to be undervalued in Ethiopia
First career: Rahwa – Brand Manager at Heineken Ethiopia.
Feven – Deputy General Manager at Edra Printing Technology.
Most interested in meeting: The Obamas
Most admired person: Rahwa: Patrick Bet-David
Feven: Vusi Thebekwayo
Stress reducer: Nature. Sometimes, a cold white wine helps too
Favorite book: Rahwa: Blue Ocean strategy
Feven: Outliers
Favorite destination: Rahwa: Amsterdam
Feven: Johannesburg
Favorite automobile: Land Rover Defender
