Aimed to boost polyethylene terephthalate plastic (PET) bottle collection rates, Coca Cola Beverages Africa (CCBA) launches a pilot project to subsidize plastic beverage bottle collectors in Addis Ababa.
According to the company, the pilot project will run for one year with a two phase implementation period, supporting 30 collectors in the process with a total subsidy of up to 10
million birr.
As indicated, the subsidy will be given to the collectors based on their monthly performance at rates of 1,000 birr per 1000 kg PET. To solidify the partnership, the company signed an agreement with the 30 collectors on Thursday February 23, 2022.
“We are committed to invest in our planet and help making
the worlds packaging problem a thing of past together with coca cola company we have global initiative called world without waste” said Daryl Wilsom, Coca cola beverages Africa in Ethiopia managing director.
