Libya Oil Group, OLA Energy, has announced the launch of its new brand, for its extensive pan-African network of retail outlets and petroleum products.
Under the OLA Energy brand, the company announced it will focus on exceptional customer care and offer complementary services to meet evolving needs.
On an event held on Thursday July 13, 2023 while unveiling the new brand in Ethiopia, the company stated that the brand reflects the Group’s vision to be Africa’s downstream marketer of choice, shaping African energy and empowering African-born prosperity.
The new retail visual identity was implemented in 13 countries, including Niger, Mali, Gabon, Reunion Island, Burkina Faso, Cameroon, Côte d’Ivoire, Egypt, Kenya, Uganda Morocco, Senegal, and Tunisia. The brand was phased out throughout the Group’s entire pan-African network, bringing a fresh, modern look to over 1300 stations in 17 countries of operation.
The new brand which companied orange, blue and white colors stated that the orange-blue color scheme reflects the energy and vitality of the business, as well as the high-quality standards of the brand whilst promising a variety of refreshing, customer-oriented products and services at service stations.
The company is set to introduce a new range of fresh retail experiences to customers, in keeping with its mission to deliver the highest quality services to every visitor to its service stations across the continent.