By Eyasu Zekarias
BMET Energy Telecom Industry and Trade PLC places stringent efforts to squash illegal product sales under its brand, which has negatively affected its reputation.
As BMET disclosed to Capital in an exclusive, the Turkish company which over the years had gained traction in the market for its products, has been hard hit by forgery in market owing to illicit sales of products that have the company label.
According to Amran Muhe, BMET Deputy Manager, “The company has adopted new procedures as fake products are being marketed using the logo of BMET Cable.”
“In order to distinguish our company from counterfeit products and distribution to the market, we have stopped producing BMET-compliant products,” clarified Amran, pointing out that the company used to produce 5000 coils a day and 150,000 coils in a month in its hay-day.
As Amran further explained, this unethical move has forced the firm to halt daily production of coils due to fake products. As per current market rates, one coil costs about 40 thousand birr and as Amran confirmed, the company has lost more than 36 million ETB in the last six months alone.
The company has now strategized to distinguish itself from counterfeit products through printed special marks on its products and packaging.
These changes came about through what Amran described upgraded; secret QR codes that work through a mobile application, writing BMET on the sealing rubber as well as the cable to ensure authenticity of their products.
BMET is an industry that manufactures fiber optic, copper telecom cables, various energy cables and aluminum conductors.
